Google Ads Audit

Google Ads Audit

Are your Google Ads campaigns underperforming? Or you’re not sure if you’re getting the most from your budget and need a Google Ads audit to find out how things can be improved?

Whether you’re a business owner or marketer, a Google Ads audit will help you to:

• get expert opinion on how your ads are performing

• allocate budgets to the right campaigns and ads

• increase sales or leads for less advertising spend.

• launch better performing ads and keywords

• gain insights that you can implement yourself or work with me

Campaigns

The Google Ads audit includes a full analysis of your campaigns to find opportunities to improve them. Whether that’s Search, Display, Shopping Video, or other campaign types, I’ll be able to audit these for you and send you recommendations. You’ll be able to implement these yourself or you can hire me to update the campaigns.

Google Ads Audit Process

Bid strategies

Keywords

A key area that we will need to analyze and improve is the bid strategies that you’re using. This will help us to see how the ads have performed in line with the objective of each bid strategy like impressions, clicks and conversions. I’ll let you know if you’re using the right bid strategies. And I’ll let you know how to test other ones to improve performance.

Keywords are an important part of advertising in Search campaigns. So, the PPC audit will inform you if you’re using the right ones and what to do about any that are not performing. If there are any gaps in your keywords, I’ll let you know how to find more targeted ones. And in the report, I’ll include details on how to do keyword and competitor research.

Text Ads

Your text ads are what your potential customers see when they search on Google. These are known as responsive search ads, and they are displayed to match the device that people are searching on. So, it’s important that these are written well and appear in the right places. The Google Ada audit will cover this, and I’ll show you how to improve yours.

Search Queries

Conversions

Part of the keyword analysis also includes checking the search terms you are getting. These are the actual searches that people are doing on Google, and they are controlled by the match types that you are using. So, the search terms report will be important here and I’ll review this to see if these are in line with the keywords you’ve chosen. And we will block any that are not.

Conversions are the actions that people take when they get to your website. Whether that’s to get visitors to purchase, download, signup and so on, this will need to be mentioned clearly in the ads. And your visitors should be able to complete these actions on your website easily. I’ll check your conversion setup and give you suggestions on how to improve them.

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